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Stop Learning from Influencers.
Start Learning from
Practitioners|

Full speaker lineup to be announced. Guest faculty subject to change.

A 10–12 session crypto masterclass for professionals who refuse to gamble with their wealth. Learn from industry builders, not social media hype.

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10–12

Expert-Led Modules

190+

Podcast Episodes

Limited

Cohort Spots

Tired of Crypto Influencers Promising Moonshots?

The crypto education industry has a credibility problem

Hype Over Substance

Most crypto "educators" are influencers selling courses, not practitioners building companies.

Get-Rich-Quick Mentality

Day trading tips and "10x gem" promises instead of long-term wealth-building frameworks.

Fragmented Learning

YouTube videos and Twitter threads don't give you the structured mental models you need.

No Credibility Signal

No certificate you can show colleagues, investors, or put on LinkedIn to validate your expertise.

The Solution

Credibility-First Education

SHIFT Masterclass bridges the trust gap by teaching crypto and Web3 the right way from day one - through practitioner-led instruction, not influencer hype.

Taught by Industry Leaders

Learn from founders, investors, and operators building in crypto

Executive-Level Education

Structured, in-depth learning designed for serious professionals

Long-Term Strategy Focus

No moonshot promises. Learn risk management, fundamentals, and macro cycles

Certificate of Completion

Add it to your LinkedIn or CV once you finish the program

What You'll Get

10–12 Live Interactive Sessions
Industry Expert Instructors
Structured Mental Models
Certificate of Completion
Private Cohort Community
No Hype, Just Substance

You're Perfect for SHIFT If...

Designed for curious but cautious professionals aged 30-50

Curious but Careful

Curious about crypto but cautious about risk

Understand First

Wants to understand it before putting money in

Long-Term Thinker

Value risk management over "lottery ticket" moonshot gambling

Skeptical of Hype

Refuse to learn from influencers - demand practitioner-level education

If you're looking for moonshot promises or day trading tips, this isn't for you.

Join Waiting List

The Curriculum

Comprehensive education from fundamentals to advanced strategies

Bitcoin Masterclass

Self-custody, security fundamentals, and why Bitcoin is digital gold

Long-Term Investing

Proven frameworks for building wealth without gambling on moonshots

Investing vs Trading

Expert roundtable on risk, time horizons, and wealth preservation

Exchanges & Security

Navigating centralized platforms while protecting your assets

Crypto Banking

Stablecoins, yield, and the future of programmable money

DeFi Protocols

Decentralized finance fundamentals and yield generation basics

Finding Alpha

Research methods and trading basics for informed decision-making

Market Making

Understanding liquidity, spreads, and market microstructure

Layer 1 Blockchains

Ethereum, Solana, and competing smart contract platforms

Layer 2 Solutions

Scaling solutions: Arbitrum, Polygon, and rollup technology

NFTs & Collectibles

Digital ownership, creator economies, and cultural value

Regulation & Future

Legal landscape, institutional adoption, and where Web3 is heading

Why SHIFT Masterclass?

Executive-level education for serious professionals

Certificate of Completion

Showcase it on LinkedIn and your CV - proof you completed serious Web3 education

Structured Mental Models

No fragmented learning - get complete frameworks for evaluating projects and managing risk

Direct Expert Access

Live Q&A with industry practitioners

Risk-First Approach

Learn fundamentals, security, and macro cycles - not moonshot gambling

Live Interactive Sessions

Prefer live instruction over pre-recorded lectures

Professional Network

Connect with professionals who think long-term, not day traders

When Shift Happens Podcast

SHIFT Masterclass is powered by When Shift Happens, a podcast for credible crypto conversations.
No hype, no BS - just real insights from top builders and investors.

125K+

Subscribers

190+

Episodes

Featured Conversations with Industry Leaders

377K views

Binance Founder CZ on the Current Crypto Cycle

Changpeng Zhao (CZ) - Founder, Binance

167K views

Michael Saylor on Bitcoin as a Long-Term Store of Value

Michael Saylor - Executive Chairman, Strategy

346K views

Dan Tapiero: The Patient Path to Building Wealth in Crypto

Dan Tapiero - Founder, 50T Funds

239K views

Raoul Pal: How to Navigate Crypto Over the Next 5 Years

Raoul Pal - Real Vision

124K views

Bybit Founder: Surviving the Biggest Crypto Theft of All Time

Ben Zhou - Co-Founder & CEO, Bybit

119K views

Bitwise CIO: A Boring, Long-Term Bitcoin & Ethereum Strategy

Matt Hougan - CIO, Bitwise

Hear from guests of the podcast

Watch on YouTube

Frequently Asked Questions

How is SHIFT different from other crypto courses?

SHIFT is taught by industry practitioners - founders, investors, and operators building in crypto - not influencers selling courses. We focus on long-term wealth building, risk management, and fundamentals, not moonshot gambling. Plus, you get a certificate of completion to show for it.

Who teaches the masterclass?

The course is hosted by Kevin Follonier (host of the When Shift Happens Podcast) and multiple instructors include guests from the When Shift Happens podcast: founders of major crypto companies, institutional investors, DeFi protocol creators, and industry veterans with real-world experience.

What's the time commitment?

The program runs for 4 weeks, 3 days per week with one 60 to 75-minute live session per day. Sessions are scheduled for professional availability (evenings/weekends). Expect about 3–4 hours of live sessions per week, plus optional self-study.

Are sessions live or pre-recorded?

Live and interactive. We believe in real-time learning with direct Q&A access to instructors. Sessions are recorded for review, but live attendance is strongly encouraged for maximum value.

Do I need prior crypto experience?

No prior experience required. The curriculum starts with Bitcoin fundamentals and progressively builds to advanced topics. The program is designed for curious professionals who are new to crypto but serious about learning properly.

What's included in the certificate?

Upon completion, you receive a certificate of completion from When Shift Happens. Perfect for LinkedIn, your CV, or demonstrating Web3 expertise to colleagues and investors.

How much does it cost?

The SHIFT Masterclass is priced at $899 Founding Cohort (first 50 seats) or $999 full price.

Is there a satisfaction guarantee?

Yes. You can get a full refund up to 48 hours before the program begins. We're confident in the quality and want committed participants who benefit fully.

Stop Learning from Influencers. Start Learning from Practitioners|